[V+ AI Observatory] Vibe Coding Is Just the Beginning—Vibe Productivity Is Reshaping Startup Life

Vibe Coding: Not Just the Freedom to Code, but a Reallocation of Creativity

If you’ve been observing trends in the startup ecosystem over the past year, you might have noticed a rising phenomenon known as “Vibe Coding.” Developers are no longer just writing code—they’re conversing with AI to generate code. Coined by OpenAI co-founder Andrej Karpathy, the term encapsulates a larger shift:

“The hottest new programming language is English.”

This doesn’t just highlight the evolution of tech tools—it signals a quiet revolution in creativity itself.

In the past, building a startup came with a technical barrier. You had to find engineers to build an MVP before validating an idea. But now, founders with business acumen and strong prompt-crafting skills can generate prototypes, launch websites, and even run ad tests—all through conversations in natural language. AI tools have become enablers in the earliest stages of entrepreneurship.

This shift isn’t just about tool adoption—it’s a structural rewrite of the startup ecosystem. Coding is no longer mandatory, but being able to clearly define problems, operate AI tools, and build early-stage products is. In fact, proficiency in AI tools may become a new metric of founder capability.

At the same time, we’re seeing a new model of “AI as a teammate” in product development and operations. Engineers co-code with AI, customer service teams train chatbots, and finance teams auto-generate reports. What used to require technical implementation is now becoming a self-service opportunity for every department—ushering in a rhythm of proactive creativity across entire organizations.

Vibe Thinking: From Prompts to Insights—A New Mode of Thought

Vibe Coding has opened the channel for dialogue with AI. But what’s truly transforming the way we live and work is the deeper shift behind it: Vibe Thinking.

Vibe Thinking is a mode of thought stimulated by interactive collaboration with AI tools. We’re no longer thinking in isolation—we’re entering a flow state with AI. The AI becomes a 24/7 thought partner—helping us refine ideas, clarify logic, and explore creativity.

This is a new form of reflective, conversational cognition.

• A strategy consultant simulates client meetings with ChatGPT to build mental maps.

• Designers co-create mockups with generative models to spark visual ideas.

• Writers brainstorm tone and structure with AI as their editorial partner.

These interactions are cultivating a new kind of inner dialogue—not linear deduction, but conversational, divergent, and interactive thinking.

So what exactly is a prompt? It’s the instruction or question we give to AI. It could be a description, a task, a tone, or a complex set of constraints. Those who master prompts are essentially fluent in the language of AI. As the Ming Dynasty’s scholar-bureaucrats composed spiritual scripts to speak to the heavens, today’s innovators craft prompts to interface with intelligence.

As OpenAI CEO Sam Altman said:

“Knowing what to ask is more important than knowing the answer.”

This is the essence of Vibe Thinking—a skill upgrade centered around better questions. The more fluently you can collaborate with AI, the more likely you are to connect insights and generate novel ideas—rather than recycling what already exists.

Vibe Productivity: A New Definition of Output and Talent

This evolution is reshaping how organizations define talent. Prompt-literate individuals are emerging as key players. Not just engineers—but hybrid talents in business, design, and operations who amplify their impact through AI tools. These “super employees” don’t just use tools—they create reusable prompt templates and systematize team-wide efficiencies.

In this new context, future KPIs may include:

• Prompt-to-output speed and quality

• Ability to solve problems and optimize workflows using AI

• Contributions to a shared prompt library that enhances cross-functional productivity

Rethinking the Role of Startups and VCs

AI is rewriting the operating logic of startups. Teams prototype faster, allocate resources more flexibly, and embrace rapid experimentation. AI tools have leveled the playing field—enabling small teams to achieve what once required large-scale infrastructure. Startups now function more like “creativity accelerators” than traditional segmented operations.

Even more significantly, AI is permeating every aspect of a startup—product design, user research, customer service—empowering every team member to create independently and iterate quickly. Brainstorming with AI before meetings, generating flows with prompts, building design drafts with generative models—these are becoming daily rituals in new-age startups.

Organizational culture is shifting from hierarchical task division to human-AI collaboration and dialogue-based decision-making.

For venture capital, this shift calls for a strategy upgrade. Vibe Productivity offers a framework to evaluate AI-native organizational design. The key question isn’t “Are they using AI?” but:

• Has AI been structurally embedded in their workflows?

• Can every team member co-create with AI?

• Does the team have hybrid habits of human-machine interaction?

In the past, we looked at team backgrounds, execution power, and industry experience. Now, we must also ask:

Does the team have AI-native DNA?

Can they use AI to solve real problems? Have they internalized AI into their processes? Can they build a prompt-literate team? These will be the new moats of next-generation startups.

In other words, VCs are no longer just capital providers—we are amplifiers of AI thinking and practitioners of AI fluency. What we back isn’t just an idea—it’s the team’s ability to ride the rhythm of AI.

Conclusion: The “Vibe” Co-Creation Wave Has Just Begun

From Vibe Coding to Vibe Thinking to Vibe Productivity, we are not witnessing the rise of just another tool—but the leap to an entirely new mode of production and cognition.

AI is evolving from a tool into a partner—from a helper into a guide—shaping our creativity and decision-making in transformative ways.

And the ones who will thrive in this new era aren’t necessarily coding geniuses. They are the bold thinkers—those who embrace new rhythms of thinking and novel modes of creation. Vibe Thinking is ushering us into a world that is more open, agile, and creative. Vibe Productivity is its tangible output—the new normal.

This isn’t just an AI revolution. It’s a reset point for how we define work, creativity, and learning—for everyone.

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About VENTURE⁺We specialize in the SaaS sector, approaching from an industry-first perspective. In addition to providing essential funding, we connect startups with the corporate partners and industry resources they need the most. We also share hands-on strategies for sustainable growth and offer professional advice on capital market planning.VENTURE⁺ aims to be the Best Co-founding Partner for SaaS startups—building a long-term, integrated bridge between startups, venture capital, and industry leaders.

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