In the startup world, “growth” has almost become the only KPI. DAUs, MAUs, revenue growth rate… these impressive curves often mesmerize teams, making them believe that as long as the numbers are rising, success is just around the corner.

When it comes to B2B SaaS sales, challenges are still prevalent. Unlike traditional B2B sales, SaaS products require high scalability, a clear value proposition, and smooth user experiences. B2B SaaS sales is both a science and an art, requiring you to navigate longer decision cycles, multiple stakeholders, and limited resources.

Over the past decade, SaaS companies have relied on Product-Led Growth (PLG) strategies to drive rapid expansion. From freemium models and seamless user experiences to product designs that allow users to onboard without sales support, PLG has thrived in 2C subscription services, enabling many SaaS startups to achieve exponential user growth.

Although VENTURE+ has just turned three years old and may look like a newborn in the venture capital world, our core team is far from being rookies. We have accumulated over 50 years of practical investment experience, with a combined total of nearly 150 years of cross-industry expertise. Simply put, we are a young brand with seasoned souls.

Startups often gain a competitive edge through innovation and agility. However, as market competition intensifies, funding pressures mount, and business expansion becomes more difficult, many startups encounter growth bottlenecks. While founding teams are often passionate and visionary, they may lack the resources or experience needed to navigate fast-changing markets.

In the startup world, the idea that “a higher valuation equals success” has almost become an unspoken consensus. Many founders treat valuation as a symbol of capability — even using it as a central talking point when engaging with peers, investors, and employees. But is a higher valuation always better?

How Startups and Corporates Can Create Truly Win-Win Partnerships For many startups, collaborating with large corporations can feel like...

Vibe Coding: Not Just the Freedom to Code, but a Reallocation of Creativity If you’ve been observing trends in the startup ecosystem...

Taiwan's startup scene is challenging. New venture capital aims to enhance value and foster a positive environment with three strategies.