When it comes to B2B SaaS sales, challenges are still prevalent. Unlike traditional B2B sales, SaaS products require high scalability, a clear value proposition, and smooth user experiences. B2B SaaS sales is both a science and an art, requiring you to navigate longer decision cycles, multiple stakeholders, and limited resources.

Over the past decade, SaaS companies have relied on Product-Led Growth (PLG) strategies to drive rapid expansion. From freemium models and seamless user experiences to product designs that allow users to onboard without sales support, PLG has thrived in 2C subscription services, enabling many SaaS startups to achieve exponential user growth.

In recent years, the industry has undergone rapid changes. SaaS becomes the mainstream business model in the technology sector, utilizing...