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VENTURE+ VIEWs


【A Must-Read for Startups】Win the Order First, Build the Product Later?
V+ 在每月與被投團隊的例行交流,以及對外的商務拜訪中,常聽創辦人介紹自己的產品。技術背景的團隊多半從做了什麼講起,這個模組能處理哪些事,那個功能剛上線,再試著把功能連到客戶身上。業務出身的創辦人則常反過來,先談客戶卡在哪裡,產品放在後段帶過。
兩種介紹方式差在思考的起點。一種從手上已有的東西出發,一種從客戶想要的東西出發,公司推進的節奏與承擔的風險也跟著不同。
6 days ago3 min read


【V+ Perspective】Your Demo Is Perfect. So Why Don’t Customers Trust You?
In VENTURE+’s monthly meetings with startups and in our business visits with corporates and partners, we have been watching two sides of the same change. On the startup side, pitch decks have become visibly more polished, demos smoother, and pitches more complete: AI has upgraded every team’s storefront. On the enterprise side, however, the room has not warmed up accordingly: decisions are no faster, the door is no easier to open, and some founders feel it has become harder t
Jul 235 min read


【V+ Perspective】Are you selling software, or outcome?
For the past 30 years, software companies have been benchmarking themselves against "IT spending."
Global IT spending sits at roughly 1% of GDP—about $5 trillion. Every SaaS valuation model, TAM slide, and market analysis is built on this denominator. When investors see a deck claim "our TAM is $30B" or "we target X% of the IT budget," they automatically anchor to this framework.
But vertical AI is rewriting one thing: what should actually be displaced is not the "software bu
May 153 min read


【V+ Perspective】 Everyone Is Using AI — So Where Does the Real Gap Come From?
You use AI to improve output. Others use AI to reshape how decisions are made. With the same tools and the same subscription cost, the difference in output between two founders after a year can be so large that it makes you question whether they are even operating on the same level of AI capability. At VENTURE+, after observing how startups have adopted AI over the past two years, we have identified a clear dividing line: the founders who use AI most effectively are not neces
Apr 244 min read


【V+ Perspective】Capital Winter? Think Again. This Is a Survival Race.
There used to be a type of startup called a "slide deck company." A polished deck. A market that sounded enormous. A founding team from the right universities. That was enough. Money came in, valuations went up, and the story kept going. Capital cost almost nothing. Investor FOMO was the strongest force in the market. That era is over. 1. The Q1 2026 Numbers Tell a Brutal Story Global startup funding broke all records in the first quarter of 2026, approaching $300 billion. On
Apr 93 min read


【V+ Perspective】Fewer People, Bigger Business: The New SaaS Equation in the AI Era
Staying in close, daily contact with SaaS companies is part of what VENTURE+ does. Over the past year, we have repeatedly heard a common signal in these conversations: engineers that used to be nearly impossible to hire are now becoming available. Not because the market has deteriorated, but because demand itself is shifting. More and more companies are finding that when someone leaves, the position doesn't need to be refilled. It's not deliberate layoffs. AI tools have taken
Apr 14 min read


【V+ Perspective】Customers Don’t Stay Because They Love You
Do your customers stay because they like using your product — or because they can’t leave?
The difference between these two answers can determine your company’s future.
In 2026, as AI technology rapidly advances, a harsh reality is becoming clear: features are no longer a moat.
A startup that once needed two years to build a core feature set may now see it replicated in six weeks — or even less with AI-assisted development.Through VENTURE+’s observation of SaaS companies acro
Mar 113 min read


【V+ AI Perspective】Small Is the New Big: How AI Agents Enable Small Teams to Wage “Asymmetric Warfare”?
In the era of AI agents, the question startups focus on is shifting from “How many people have you hired?” to “How high is your digital labor density (AI Density)?
Jan 214 min read
![[V+ AI Perspective] AI Transformation & “Digital First”: Easier Said Than Done? The 4 Hidden Traps in Enterprise Digital Transformation](https://static.wixstatic.com/media/11062b_82e8f1198e4d4a61be84cdd887e390d5~mv2.jpeg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/11062b_82e8f1198e4d4a61be84cdd887e390d5~mv2.webp)
![[V+ AI Perspective] AI Transformation & “Digital First”: Easier Said Than Done? The 4 Hidden Traps in Enterprise Digital Transformation](https://static.wixstatic.com/media/11062b_82e8f1198e4d4a61be84cdd887e390d5~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_82e8f1198e4d4a61be84cdd887e390d5~mv2.webp)
[V+ AI Perspective] AI Transformation & “Digital First”: Easier Said Than Done? The 4 Hidden Traps in Enterprise Digital Transformation
Imagine this: AI can instantly curate personalized product bundles for your VIP customers. It can predict which clients are at risk of churn three months in advance and automatically trigger retention campaigns. It can help your team uncover business insights in minutes—insights that used to take weeks to discover.
Sep 23, 20253 min read
![[V+ AI Observatory] AI Transformation, Digital First: A Survival Guide for Enterprises in the AI Era](https://static.wixstatic.com/media/nsplsh_7968434878384d632d4b63~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/nsplsh_7968434878384d632d4b63~mv2.webp)
![[V+ AI Observatory] AI Transformation, Digital First: A Survival Guide for Enterprises in the AI Era](https://static.wixstatic.com/media/nsplsh_7968434878384d632d4b63~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/nsplsh_7968434878384d632d4b63~mv2.webp)
[V+ AI Observatory] AI Transformation, Digital First: A Survival Guide for Enterprises in the AI Era
The wave of artificial intelligence (AI) is sweeping across the world at an astonishing speed. From generative AI powering content creation to predictive analytics driving business decisions, the disruptive impact of AI is everywhere. For many companies, embracing AI is no longer a choice, but a mandatory step crucial to survival and growth. Yet, one reality often overlooked is this: the foundation of AI transformation lies in solid digital transformation.
Aug 26, 20254 min read


VENTURE+ 3-Year Summary
Although VENTURE+ has just turned three years old and may look like a newborn in the venture capital world, our core team is far from being rookies. We have accumulated over 50 years of practical investment experience, with a combined total of nearly 150 years of cross-industry expertise. Simply put, we are a young brand with seasoned souls.
Jul 22, 20252 min read
![[V+ AI Perspective] From Idea to Monetization: The Technical Challenges and Opportunities of Vibe Coding](https://static.wixstatic.com/media/11062b_9456e610ba474c50b4ad5cd8f475d623~mv2_d_5760_3840_s_4_2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/11062b_9456e610ba474c50b4ad5cd8f475d623~mv2_d_5760_3840_s_4_2.webp)
![[V+ AI Perspective] From Idea to Monetization: The Technical Challenges and Opportunities of Vibe Coding](https://static.wixstatic.com/media/11062b_9456e610ba474c50b4ad5cd8f475d623~mv2_d_5760_3840_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_avif,quality_auto/11062b_9456e610ba474c50b4ad5cd8f475d623~mv2_d_5760_3840_s_4_2.webp)
[V+ AI Perspective] From Idea to Monetization: The Technical Challenges and Opportunities of Vibe Coding
As the AI wave continues to reshape the landscape of software development and product design, a new term has begun to surface—Vibe Coding. It blends intuition, tools, and inspiration to help creators turn ideas into products faster than ever before. But amid this revolution, some fundamentals remain unchanged.
Jul 15, 20253 min read
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