Over the past decade, SaaS companies have relied on Product-Led Growth (PLG) strategies to drive rapid expansion. From freemium models and seamless user experiences to product designs that allow users to onboard without sales support, PLG has thrived in 2C subscription services, enabling many SaaS startups to achieve exponential user growth.

As the AI wave continues to reshape the landscape of software development and product design, a new term has begun to surface—Vibe Coding. It blends intuition, tools, and inspiration to help creators turn ideas into products faster than ever before. But amid this revolution, some fundamentals remain unchanged.